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July 11, 2024

NE Group Prepares for SiGMA Africa: Unveiling the Latest WA Africa Project Developments

NE Group is eagerly anticipating being back at the seminal SiGMA Africa event being hosted in Cape Town between 11 – 13 March at the Sun Exhibits - GrandWest Casino and Entertainment World. Being in Cape Town provides us with the ideal platform to talk about how WA Africa is delivering iGaming experiences tailored for the African audience.

The WA.Africa platform has been specifically designed to meet the unique demands and preferences of the African market. WA.Africa is underpinned by its omnichannel flexibility, seamlessly integrating mobile, retail, and online gaming experiences enhanced with AI-driven customisation and gamification powered by a knowledgeable regional team

This JV with WA Africa was launched the day before ICE began in London and is already producing positive results. NE Group has long had an established presence in Africa and this has allowed us to gain a deep understanding of best to create successful platforms for the African market.

WA.Africa amalgamates various versatile and captivating features to drive traffic for increased acquisition, engagement and retention while offering enjoyable tailored experiences for players. Some of the standout features are:

  • Retail and online functions applied to land-based operations.
  • Mobile-first responsive design.
  • Data-driven BI reporting and dashboard tools.
  • Real-time performance tracking engine.
  • Certified live feed and odds feed integration.
  • Intelligent and flexible PAM.
  • Reactive CMS and CRM capabilities.
  • Auto and manual bonus management system.
  • Risk and trading management through Sportradar MTS
  • Wide range of adaptable betting features.
  • Automated KYC, fraud, and responsible gaming system.
  • Multi-affiliate system.

WA.Africa’s ability to adapt seamlessly makes it a perfect partner for operators looking to launch or move into the exciting African region. Thanks to WA.Africa’s market specialists, the platform ensures operators can offer their customers a rich and engaging experience for African players and positions WA.Technology as a key player in the continent.

SiGMA Africa celebrates the continent’s remarkable growth potential and NE Group is set to showcase its diverse range of unique, bespoke and client-centric products and services that meet the specific demand of African operators and players.

To book a meeting with us at SiGMA Africa, book a meeting HERE

 

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