---
title: "Press Interview: Imran Bukhari - iGaming Latam 2024 | Blog | New Entertainment"
description: Imran Bukhari, CEO and founder of NE Group, was interviewed by iGamingFuture where he explained how F2P games can expand a brand's customer base in Latam
image: https://www.negroup.com/hubfs/banner-1500x750-var2.jpg
---

![](https://www.negroup.com/hubfs/banner-1500x750-var2.jpg)

October 1, 2024

# Press Interview: Imran Bukhari - iGaming Latam 2024

Imran Bukhari, CEO and founder of NE Group, was interviewed by iGamingFuture where he explained how Free to Play games (F2P) are the most cost-effective way to expand a brand's customer base in Latam.

 Questions covered in the interview include:

**How do F2P Games expand an operator’s customer base in Latin America?**

**How do NE Group’s F2P games drive user engagement and time spent on operator platforms in Latin American markets? **

**In what other ways can F2P games complement marketing strategies in the context of Latin American audiences? **

**How can operators addressing the Latam market use F2P games to enhance data collection and boost SEO? **

**The full interview can be found here: [Imran Bukhari iGaming Latam Interview](https://igamingfuture.com/igaming-latam-2024-how-to-expand-your-player-base-via-f2p-games/)**

 

 

 

 

 

 

 

 

#### Tags

[NE Games](https://www.negroup.com/blog/tag/ne-games) [All](https://www.negroup.com/blog/tag/all) [NE Group](https://www.negroup.com/blog/tag/ne-group) [NE Sport](https://www.negroup.com/blog/tag/ne-sport) [#crashgames](https://www.negroup.com/blog/tag/crashgames) [#interview](https://www.negroup.com/blog/tag/interview) [#engagement](https://www.negroup.com/blog/tag/engagement) [#sports](https://www.negroup.com/blog/tag/sports)

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